BOURBON, MO – Imperial Headwear, the #1 headwear brand for Private and Resort golf facilities as recently reported by the Association of Golf Merchandisers (AGM) in the Member Survey the last 3 consecutive years, announced the launch of a new Instagram contest #NOTJUSTAHAT.

Imperial (@ImperialHats) has quickly built a very engaged audience of nearly 30,000 followers on Instagram, but has recently noticed an increase in golf professionals and merchandisers using the social media platform to share and research successful retailing practices.

“I’m constantly on Instagram and it is definitely my go-to,” said Jillian Delguercio (@jillianmgc), AGM Golf Shop Manager at Montclair Golf Club in West Orange, New Jersey. “I’m always looking at other shops’ pages or even at what golfers are wearing in pictures. I’m the same way; as soon as I’m done displaying something new, I’m snapping pictures and posting them on Instagram.”

The #NOTJUSTAHAT contest is open to anyone who manages an official golf facility’s Instagram profile or any employee of a golf facility. To enter Imperial’s contest:

  • Post a photo of Imperial product displayed in your golf shop on Instagram
  • Follow @ImperialHats on Instagram
  • Use hashtag #NOTJUSTAHAT
  • Tag @ImperialHats

 All contest entries will be featured on Imperial’s Sunday Shout Outs on Instagram, and 3 winners will be announced October 1st, 2018. Imperial will choose the winners who will receive 4 dozen free staff caps for their facility and a $500 e-gift certificate to

Imperial definitely understands the role social media plays in the marketplace, as well as the influence it can provide for a brand,” said Kenzie O’Connell (@Kenzie.Oconnell), celebrity golf model and Instagram sensation with over 131,000 followers. “@ImperialHats is one of the best Instagram profiles in golf.”

For more information about Imperial Headwear, please visit, contact your local sales representative or call (800) 950-1916.

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Follow @ImperialHats on Instagram

 About Imperial Headwear

Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear and apparel for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information please visit or call (800) 950-1916.  Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at  Imperial Headwear’s 100th Anniversary video can be viewed at


Chris Frame

Marketing Specialist

Imperial Headwear