New styles and colorways debuted for Imperial sales representatives this week as the brand continues to build on its growing selection of rope caps, performance styles and trending ‘Micro Pattern’ prints. Innovative new decoration techniques were also announced, such as new domestic Chenille letters that give a classic varsity look to any style, as well as new 3D Chain Stitch now available through the Imperial Empire Program.
One of the most noteworthy announcements from Imperial last year was the launch of a new Custom Rope Cap Program inspired by one of the best selling hats in golf – The Wrightson (style 5054). In order to provide more variety to their customers, this week Imperial announced the addition of two new six-panel styles to the program. Customers can mix and match 14 total base fabric colors with over 30 solid and multi-color ropes in small quantities.
These new six-panel rope cap styles have also been added to Imperial’s 2022 domestic in-stock offering with availability starting in June:
• The Wingman (style 7054)
The Wingman has the same performance polyester fabric, woven rope and plastic snap closure as The Wrightson, but with a six panel, structured mid-crown profile. The Wingman will be available in 10 different cap/rope color combinations in June.
• The Night Owl (style 7055)
The Night Owl has the same crown fabric, woven rope and new six panel, structured mid-crown profile as The Wingman, but as an adjustable mesh back variation. The Night Owl will be available in 6 different cap/rope/mesh color combinations in June.
Also, new color options were included in the mid-season announcement. The Oglethorpe (style 4062) a knit performance tonal camo cap now comes in ‘True Navy’, and The Manifold (style 5057) a pigment washed rope cap now comes in ‘Honey’ with a black rope. But perhaps the most anticipated and well-received new color additions were the six new ‘Micro Pattern’ prints announced for The Alter Ego (style X210R) performance cap. ‘Micro Pattern’ prints have been a trending look in golf apparel, which is translating to the headwear category. Imperial continues to lead the industry in micro print headwear options with the addition of new nautical, desert, winter and space-themed patterns, all available to ship starting in June.
“We are committed to developing innovative headwear styles and decoration techniques that golf consumers recognize as distinctly Imperial right now, And being able to deliver these new quality products quickly is what is really driving our customers’ business and serving up great margins too. The strength of our brand, product line and service, coupled with all the supply chain headwinds the industry is facing are all giving Imperial a real advantage right now”.David Shaffer, Senior Vice President of Sales at Imperial.